Role: Project manager, tech lead Project: digital marketing & interactive content, 360° imaging, Analytics & Social Medias Period: 09.2017 – 02.2018
Swissvax is a worldwide active retailing and car care group and manufacturer of its own wax for cars and yachts care. Their customer loyalty is very decent and stable, but they needed to reach people more widely around their local subsidiaries. My role for them was to lead a local SEO pilot project first for their swiss headquarter which was later extended to several subsidiaries (Glarus, Zürich, Basel, Limmattal), mixing traditional & digital marketing (ranking, Google My Business, Facebook, local websites, Youtube channels, etc) and my 360° content specialities (interactive virtual tours based on Google Streetview) in order to grow online presence and user onpage retention.
This project was realised under the banner of my partner 3Pack Consulting, contractor here, and assigned to me.
The concept of most projects we do at 3Pack Consulting consists in increasing local ranking of companies by providing sort of a “digital pack” with focus on Google My Business listing, SEO oriented local website (= in addition to HQ/corporate website when there is one) and an embedded interactive virtual tour, which has proven many times impressive user average time spent on pages we manage. As the 3Pack anme implies, the goal is to rank our customers in the so-called Google 3-pack, the 3 first results Google highlights after a search. In the case of Swissvax centers, we also voluntarily shoot inside beautiful car to better immerse the user into the tour and in that case, realise the inside leather care Swissvax provides.
Look, see yourself inside this stunning Porsche at Zuerichsee center: 
Approach & main achievements:
- Project management: created project plan, planning estimation, coordination of web developer
- Hands-on: creation and setup of many elements (Youtube, Analytics, Facebook) and of all 360° platform; creation and development of websites, hosting and domains when necessary; embedding frames into websites; creation and securing of relevant Google Maps API keys; etc
- Managed time, quality and transparent communication
View of Swissvax Certified Car Care Center in Glarus - see website
Technical environment and methodologies:
- CMS: Wordpress & Jimdo, mostly HTML language and a few Javascripts
- Google products: Analytics, Tag manager, Youtube, etc
- Tourmake interactive virtual tour development platform
- Traditional, waterfall-like project management model
A quick look at some deliverables:
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| Swissvax Headquarter, Fällanden: |
- Finishing and publication of interactive virtual tour,
- GMB review pack
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| Swissvax center Glarus |
- full website (CMS: Wordpress), DB & hosting management
- GMB, review pack, Google Analytics setup
- Youtube channel creation & branding, video upload
- Facebook page creation & branding
- Google Streetview publish
- full interactive virtual tour
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| Swissvax center Limmattal |
- full website (CMS: Wordpress), DB & hosting management
- GMB, review pack, Google Analytics setup
- Youtube channel creation & branding, video upload
- Facebook page creation & branding
- Google Streetview publish
- full interactive virtual tour
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| Swissvax Basel |
- existing website edits & virtual tour embed (CMS: Wordpress)
- Youtube channel creation & branding, video upload
- Facebook page creation & branding
- full interactive virtual tour
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| Swissvax Ufenau-Zürichsee |
- existing website edits & virtual tour embed (CMS: Jimdo)
- Google Analytics setup & review pack
- Youtube channel creation & branding, video upload
- full interactive virtual tour